My husband is in the entertainment industry so we frequently attend events and cocktail parties. Perhaps it’s being from the corporate side or raised to be extremely private, I tend to shy away from conversations that revolve around me. Self-marketing has never been my strong suit and from what I gather in speaking with other women, not a very feminine trait.
Case in point, last week at a dinner, I was prompted to speak about what I did for a living, in which I casually responded with “I’m in communications.” It wasn’t necessarily an accurate depiction of my skill sets but I wasn’t comfortable discussing the fact that I founded my own international communications firm (successfully) before I turned 28, coached brilliant CEO’s and CFO’s on how to articulate their businesses and have made introductions for companies that led to millions of dollars of capital infusion–Or the fact that I recently launched a lifestyle blog working with spectacular, inspiring females across all sectors of the workplace. It was hard to encapsulate those points because it made me uncomfortable.
However, as with work and life, you lose out on all the fun (and opportunities) when you don’t step out of your comfort zone. The first step is to understand the value of self-marketing and how it is a crucial element to your success.
Here are Vanity & Trade “5 Ways to Peacock and Self-Promote”
- Perfect your pitch– I pitch people and companies all day long and have found that the average person’s attention span is about 8-12 seconds. This means, in order to grab someone’s attention, you need to perfect your story “the pitch” that will Engage, Elaborate, and Endorse (The 3 E’s). For example, rather than saying “I am in communications” one may say:
“I’ve always wanted to help people.” (Engage)
“So now I help executives communicate their businesses to investors.” (Elaborate)
“I love what I do and have successfully raised several million dollars in funding for my clients.” (Endorse)
- Find your voice on social media – Unfortunately the harsh reality these days is that you don’t exist unless you’re on social media. So if you’re not already on it, find a platform (Twitter, Instagram, Facebook, LinkedIn) and begin finding and honing your “voice.” Start by choosing a topic, citing articles you like and then commenting on it. Pretty soon you may just become an expert in something and people will see that.
- Take a selfie- I know most of you winced seeing this one. Let’s face it, it’s a phenomenon that isn’t going away- several universities have incorporated the “Art of selfies” in their curriculum. Although there is a high degree of narcissism, this taps into the psychology of how you are constructing your image and identity and how you communicate yourself. So try it and then own it! And who knows… you may just end up posting that perfect selfie after all!
- Stay educated – It’s a fact that being informed makes you interesting, so the best way to engage your audience is to read, read, and read. Stay on top of the latest news, entertainment and yes-pop culture.
- Fashion & Style – This one is obvious but needs to be reminded. Personally, many of my conversation starters begin with someone commenting about something I am wearing. Your wardrobe is an extension of your personality and creativity. Therefore it is important to utilize that to reflect how you want to be presented to the world. Promote yourself through your style selections.
We would love to hear if this has been helpful to you! Please share your thoughts and comments with us and don’t forget to subscribe to the Vanity + Trade newsletter.